As an Official Partner of the FIFA World Cup 2026™, Hisense Syria, represented by its authorized distributor Imad Ghreiwati Sons Group, launched a comprehensive marketing campaign designed to bring the excitement of the world’s biggest football tournament to Syrian audiences while reinforcing the brand’s presence across the local market.

Inspired by Hisense’s global FIFA World Cup campaign, the initiative aimed to connect football fans with the brand through a series of engaging experiences that reflected Hisense’s commitment to innovation, smart technology, and premium entertainment.

The campaign featured an extensive outdoor advertising presence across major roads and key locations, complemented by interactive activations at some of Damascus’ most popular restaurants. Visitors enjoyed football-themed experiences, entertainment activities, and the opportunity to win a variety of prizes through partnerships with leading local companies and media outlets, including Ninar FM, creating strong engagement throughout the tournament.

In addition to the on-ground activities, the campaign was supported by a dedicated promotional commercial that highlighted Hisense’s innovative technologies and its connection to the FIFA World Cup 2026™, further strengthening brand recognition and extending the campaign’s reach across digital and social media platforms.

Throughout the campaign, Hisense introduced promotional offers and prize giveaways, encouraging customers to discover its latest range of smart TVs, home appliances, and consumer electronics. The initiative also provided an opportunity for visitors to experience the brand firsthand and learn more about the advanced technologies that define the Hisense product portfolio.

Beyond promoting products, the campaign played a key role in increasing brand awareness, expanding customer engagement, and reinforcing Hisense’s position in the Syrian market. By combining outdoor advertising, digital content, live activations, strategic partnerships, and interactive customer experiences, the campaign successfully transformed a global sporting event into a meaningful local brand experience.

Through initiatives such as this, Imad Ghreiwati Sons Group, the authorized distributor of Hisense in Syria, continues to bring Hisense’s global marketing vision to the local market, strengthening customer relationships while showcasing the innovation, quality, and smart lifestyle solutions that have made Hisense one of the world’s leading consumer electronics and home appliance brands.